Highway starts on a slow but steady note!

 

 

 

 

 

 

 

 

Of the two releases this week, Highway and Darr@the mall, Imtiaz Ali’s directorial venture has done a pretty descent business though on a slow note and the horror flick has literally bombed with negligible business.

 

 

“#Highway Fri- Rs. 3.42 cr, Sat- Rs. 4.80 cr, Sun Rs. 5.75 cr. Total: Rs. 13.97 cr nett. India biz only. From the business point of view, UTV's strategy of releasing the film in limited screens (approx 800 screens in India) - targeting the multiplexes mainly- was the most appropriate decision. For, the film has performed very well at urban centres primarily (multiplex-dominated), registering growth in those sectors (Mumbai city, Delhi city, Pune, Gurgaon, Kolkata, Hyderabad, Bengaluru). In other circuits, though the business witnessed escalation on second and third day, after a weak start, the overall business is plain ordinary,” informs trade analyst and film critic Taran Adarsh.

 

 

The trade expert and film critic Vinod Mirani reveals, “The week saw two different genre films release. Highway, banking on Sajid Nadiadwala’s banner and director Imtiaz Ali’s past record, fared a shade better. The film collected Rs. 12.7 crore over its opening weekend with the Sunday collections showing a decent growth.  The film’s 75% business came from Delhi-NCR-Punjab and Mumbai. But, that is not enough to slot the film as an earner with as much as thirty crore it has cost to release the film.”

 

 

“Darr@ The Mall a copied Hollywood film from 1989 and Highway, a road movie. While, Darr@ The Mall is a total reject, Highway, also not creating a fad, is a little better. In which case, last week’s release, Gunday has reaped the benefit. Darr@ The Mall has fared poorly with its day to day collections barely touching a crore mark. The film collected Rs. 3.2 crore for its opening weekend,” he adds.

 

 

"Gunday proves once again that films on male bonding, films on friendships don’t usually fail. With an excellent weekend of Rs. 43.93 crore, the film ended its first week run with a healthy Rs. 63.1 crore adding another Rs. 8.15 crore for the second weekend taking its ten day total to Rs. 71.24 crore. Both, Ranveer Singh and Arjun Kapoor have consolidated their positions," adds Mirani.

 

 

"Hasee Toh Phasee has had a decent second week its average merits notwithstanding. The credit goes to Parineeti Chopra whose performance is being liked by all. The film has added Rs. 7.7 crore in its second week taking its two week total to 33.05 crore," he concludes.