Batman v Superman: Dawn of Justice flew
higher than any movie based on DC Comics superheroes has before, opening
in the U.S. and Canada with an estimated $170.1 million over the Easter
holiday weekend.
Still, this is an astronomic box office take
for any movie, and it set several other box office records in the
process. It’s easily the best opening weekend for director Zack Snyder,
and stars Ben Affleck and Henry Cavill.
And anyone still holding onto the notion that there is such a thing
as “summer movie season” anymore, especially in terms of box office
power, should seriously reconsider. Batman v Superman earned not only the all-time biggest domestic debut in March — beating the $152.5 million set by The Hunger Games in 2012 — it’s the biggest debut ever for a movie opening before May.
This copious display of financial strength comes as very good news for Warner Bros., which is using Batman v Superman to launch an ambitious and risky cinematic ecosystem based on DC Comics characters into a marketplace already saturated with superhero movies. The next of the DC-based films, Suicide Squad, opens Aug. 5 — after Captain America: Civil War and X-Men: Apocalypse in May, and Teenage Mutant Ninja Turtles: Out of the Shadows in June.
This weekend’s returns, however, do present at least one cause for concern for Warner Bros. and the DC Films team. Batman v Superman
earned a lackluster “B” rating from the audience polling firm
CinemaScore. From men, who made up roughly 62% of ticket buyers, the
film earned a “B–” rating, suggesting word-of-mouth on the movie is
subdued at best. How the movie fares over the following weeks, where it isn’t considered to face much competition until The Jungle Book opens on April 15, will strongly indicate audiences’ long-term enthusiasm for Snyder’s downbeat and morally ambiguous approach to the material. Critics, meanwhile, have made their scorn for that approach abundantly clear.
Here are the estimated top 10 box office figures for Friday to Sunday, courtesy of Box Office Mojo:
1. Batman v Superman: Dawn of Justice* — $170.1 million
2. Zootopia — $23.1 million
3. My Big Fat Greek Wedding 2* — $18.1 million
4. Miracles from Heaven — $9.5 million
4. The Divergent Series: Allegiant — $9.5 million
6. 10 Cloverfield Lane — $6 million
7. Deadpool — $5 million
8. London Has Fallen — $2.9 million
9. Hello, My Name is Doris — $1.7 million
10. Eye in the Sky — $1 million
2. Zootopia — $23.1 million
3. My Big Fat Greek Wedding 2* — $18.1 million
4. Miracles from Heaven — $9.5 million
4. The Divergent Series: Allegiant — $9.5 million
6. 10 Cloverfield Lane — $6 million
7. Deadpool — $5 million
8. London Has Fallen — $2.9 million
9. Hello, My Name is Doris — $1.7 million
10. Eye in the Sky — $1 million
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